I have been asked to speak about search marketing techniques to retailers for the last two years on behalf of Channel Advisor. CA is most widely known for their eBay selling tools, but in the past few years, they have made a strong push into being one-stop for multi-channel retailers who want to control all of their channels from one platform. I have been impressed with the functionality and reliability of the products they offer, as well as their service.
The session was called Paid Search: Rising above Brand Terms for Success. (NOTE:I did not pick that title.) I shared the stage with Marketing VP’s from Croc’s, Meijer, and Ulta. We each had very different SEM strategies. Mine was, of course, far superior. I hope to post a link to a video when it is made available.